Douglas RushkoffIn existographies, Douglass Rushkoff (1961-) is an American media theorist, writer, columnist, graphic novelist, and documentarian, noted for []

Lunar | Neurochemistry
In 2013, Rushkoff, in his Present Shock: When Everything Happens Now, summarized his interview with Mark Filippi, curator SomaSpace.org, on the neurochemical effects changes associated with lunar cycles, aka "chronobiology" as he refers to it, as follows: [1]

“Building on his predecessors' work, Filippi has been analyzing the biochemical impact of seasonal and lunar phases in order to make sense of human rhythms and determine optimal times for both therapy and particular activities. Just as there are four solar seasons with rather obvious implications (winter is better for body repair; summer is better for exertion), there are also four corresponding moon phases, sections of the day, quarters of the hour, and even stages of breath, Filippi argues. By coordinating our internal four-part, or "four phase," rhythms with those of our greater environment, we can think, work, and interact with greater coherence. Integrating the research of Dardik, Goodman, and Robinson along with his own observations, Filippi concluded that in each moon phase the brain is dominated by a different neurotransmitter. According to Filippi, the prevalence of one chemical over the others during each week of the lunar cycle optimizes certain days for certain activities. At the beginning of the new moon, for example, one's acetylcholine rises along with the capacity to perform. Acetylcholine is traditionally associated with attention. "The mood it evokes in us is an Energizer Bunny—like pep. That vibe can be used to initiate social interactions, do chores and routines efficiently, and strive for balance in our activities." Nearer to the full moon, an uptick in serotonin increases self-awareness, generating both high focus and high energy. Serotonin, the chemical that gets boosted by drugs like Prozac, is thought to communicate the abundance or dearth of food resources to our brain. "When under its influence we can feel euphoric, spontaneous, and yet composed and sedate. Whereas acetylcholine worked to anchor us to our physical world, serotonin buoys us to the mental realm, allowing us to experience the physical world from an embodied, more lucid vantage point. We actually benefit from solitude at this time, as when an artist finds his muse."

Over the next week, we can enjoy the benefits of increased dopamine. This chemical—responsible for the rush one gets on heroin or after performing a death-defying stunt—is responsible for reward-driven learning. "It allows us to expand our behaviors outside of our routines, decrease our intensity, and essentially blend with the energy of the moment. If acetylcholine is the ultimate memory neurotransmitter, dopamine is the ultimate experiential one. Functionally, it serves us best when we're doing social activities we enjoy." In other words, it's party week. Finally, in the last moon phase, we are dominated by norepinephrine, an arousal chemical that regulates processes like the fight-or-flight response, anxiety, and other instinctual behaviors. "We tend to be better off doing more structural tasks that don't involve a lot of reflection. Its binary nature lets us make decisions, act on them, and then recalibrate like a GPS with a hunting rifle. The key with norepinephrine is that if it's governed well, we experience a fluid coordination of thought and action so much so that we almost fail to feel. Everything becomes second nature." So instead of letting the natural rise of fight-or-flight impulses turn us into anxious paranoids, we can exploit the state of nonemotional, almost reptilian arousal it encourages. Further, within each day are four segments that correspond to each of these moon phases. In the new moon phase, people will be most effective during the early morning hours, while in the second phase leading up to the full moon, people do best in the afternoon.

Admittedly, this is all a tough pill for many of us to swallow, but after my interviews with Filippi, I began working in this fashion on this book. I would use the first week of the moon to organize chapters, do interviews, and talk with friends and colleagues about the ideas I was working on. In the second, more intense week, I would lock myself in my office, set to task, and get the most writing done. In the third week, I would edit what I had written, read new material, jump ahead to whatever section I felt like working on, and try out new ideas. And in the final week, I would revisit structure, comb through difficult passages, and recode the nightmare that is my website. My own experience is that my productivity went up by maybe 40 percent, and my peace of mind about the whole process of writing was utterly transformed for the better. Though certainly anecdotal as far as anyone else is concerned, the exercise convinced me to stay aware of these cycles from now on.”

(add)

Quotes | By
The following are quotes by Rushkoff:

“New research suggests that our dominant neurotransmitters change with each of the four weeks of a lunar cycle. The first week of a new moon brings a surge of acetylcholine; the next brings serotonin; then comes dopamine, and finally norepinephrine. During a dopamine week, people would tend to be more social and relaxed, while norepinephrine would make people more analytic. A serotonin week might be good for work, and an acetylcholine week should be full of pep.”
— Douglass Rushkoff (2017), “Chronobiology” [2]

References
1. (a) Rushkoff, Douglas. (2013). Present Shock: When Everything Happens Now (pg. #). Penguin.
(b) Moon-Brian Connection – SomaSpace.org.
2. Rushkoff, Douglas. (2017). “Chronobiology” (Ѻ), in: 2017: What Scientific Term or Concept Ought to be More Widely Known. Edge.org.

Further reading
● Kelly, I.W., Rotton, James and Culver, Roger. (1991). “The Moon Was Full and Nothing Happened: A Review of Studies on the Moon and Human Behavior”, in The Hundredth Monkey: and Other Paradigms of the Paranormal (editor: Kendrick Frazier) (§:222-34). Publisher.

External links
Douglas Rushkoff – Wikipedia.

TDics icon ns