In business thermodynamics, Gregory Botanes (c.1965-) is a Spanish entrepreneur, notable for founding the 2009 company SThAR, a social thermodynamics applied research company for business needs. [1] The slogan of Sthar is the pioneer and world’s leader in the application of social thermodynamics universal laws to real business needs. [2] Botanes claims that: [3]

“Sthar is the first company in the word to apply the revolutionary and recently discovered social thermodynamics universal laws to model social networks behavior and predict social changes, based on a mathematical model instead of existing statistics-based models.”

A central aspect of their approach, is they claim to be able to predict the future of business needs and issues, just as is prediction is done in thermodynamics.

Logo for the 2009 social thermodynamics company SThAR.

Education
Botanes completed his undergraduate degree in telecommunications engineering, Polytechnic University of Madrid in 1990 and his MBA at IE Business School, Madrid, in 1997.

References
1. (a) Gregory Botanes – LinkedIn.com.
(b) SThAR (home) – SocialThermodynamics.org.
2. SThAR Company Profile – LinkedIn.com.
3. Gregory Botanes (info) - Facebook.com.

External links
● Gregory Botanes – Facebook.com.
● Gregory Botanes (Spanish → English) – Xing.com.