People, according to American economist George Loewenstein (1996), can exist in cold states and hot states and there is a so-called “empathy gap” between the two states; a phenomenon which has been quantified (2005) with respect to changes in sexual choices. |
“It is always thus, impelled by a state of mind which is destined not to last, that we make our irrevocable decisions.”— Marcel Proust (c.1910)
“At the very time of acting, at the moment in which passion mounts the highest, he hesitates and trembles at the thought of what he is about to do: he is secretly conscious to himself that he is breaking through those measures of conduct which, in all his cool hours, he had resolved never to infringe, which he had never seen infringed by others without the highest disapprobation, and the infringement of which, his own mind forebodes, must soon render him the object of the same disagreeable sentiment.”
“Decision theory, as it is currently practiced, makes no distinction between visceral factors and tastes and thus does not recognize the special impact of visceral factors on behavior. It is best equipped to deal with ‘cool’ or ‘dispassionate’ settings in which there is typically a very close connection between perceived self-interest and behavior. The decision-making paradigm has much greater difficulty in providing an account of decisions occurring at the ‘hot’ end of the continuum defined by the intensity of visceral factors. The drive mechanism of Freudian and behavioristic psychology provides a better account of behavior at the opposite end of the same continuum.”
“The sex drive is a vitally important motivational force in human behavior, from the perspective of both the individual and the society. Sexual motivation plays a direct and indirect role in a considerable number of economic activities.”