“HC = social enthalpy, the total information package of a social ° unit (individual) , which includes the speed of association of thoughts, the speed of action and the will power a) to reach its own goal and b) to communicate. H can differ from individual to individual.”

“For the thermodynamic terms entropy, enthalpy and exergy, parallel terms for the psychosocial area of communication are illustrated. The thermodynamic notion energy is paralleled by dynamic information, the molecule by a goal-oriented social individual, exergy by the maximum goal attainment of the individuals who constitute a communication system, enthalpy by the will of action and the associated activity, and entropy by the density of communication, the amount of information exchanged and the classification of communication (as devotional, aggressive or destructive). The absolute temperature in thermodynamics is paralleled by the speed with which information is exchanged. The term disergy (distracting energy) is added and illustrated in cases where the communication system is open to outside environment.”

“The laws of nature existed prior to the creation of all that is. The laws of nature are responsible for either the big bang or whatever else might have brought our solar system into being and as such must be considered immutable. These natural laws determine the behavior of all matter and energy. These laws are in effect daily and in ongoing events, and they may lie dormant in a given realm until the conditions permit them to come into force. There is no doubt that all movements and events in the universe, biological, sociological, psychological, or technical, are consistent with the laws of nature. In order to justify the attempt to describe social occurrences and behavioral patterns by means of mathematical-physical models, the subject of this book is the acceptance that everything that takes place or happens, in short that all events, are based on the laws of nature and that this acceptance is inevitable.”